Co-founder, Chief Marketing Officer
In an age where user/customer experience makes or breaks a product, no matter the complexity of the problem it solves, technology product makers are at the nerve end of this phenomenon. Amplifying this with the ever-shortening product life cycles in technology, it becomes all the more imperative that product makers need to step up their customer/user experience game continually.
Across industries, this quest to improve the customer experience initially progressed on the product front, where continual improvements to the product gave incumbents the edge to stay a couple of laps ahead in the race with the new competition that was emerging. But soon enough, incremental innovation on the product side became inadequate to meet the ever-evolving demands of the consumer.
The next revolution rightfully became a business model innovation. Beyond the product – how does the customer pay for the product, get onboarded into the customer ecosystem, and avail or be privy to exclusive ‘members-only’ value-added services became the new face of customer experience design. Product level innovations became the expected guaranteed datum, and then the question of how ‘flexible’ is the ‘whole package’ became the new differentiator. ‘Product thinking’ got replaced with ‘Solution thinking’ and with the latter engulfing the former. A ‘product’ is now naturally expected to be a ‘solution’ to a customer’s pain point.
To superimpose this thought process to the IoT industry is what Phillip Wegner has done with his article on IoT business models that appeared on IoT analytics. He breaks down the components of a successful IoT implementation in this article that also quotes famed management thinker Michael Porter’s HBR article How Smart, Connected Products Are Transforming Competition, which was co-authored by the CEO of PTC, Jim Heppelman. This would be a good parallel read to the thoughts laid out on this blog as well. The article discusses the many necessary tradeoffs to consider when trying to bring a smart connected product to the market
Let’s take the example of an IoT product maker in the Cold chain monitoring & diagnostics space. A go-to-market scenario is governed by quite a few questions that will determine the product’s ultimate success.
It’s evident that at the heart of these questions, the fundamental thought is how do I disrupt the market with my pricing model, all the while offering superior features without compromising on the quality of service. Now that’s a tough one. Well, that is what it takes to make your presence felt in a market instead of merely existing.
Over the last couple of years at Cavli, as a cellular IoT module maker serving IoT business worldwide, we have been asking ourselves a few questions that have shaped how our solutions have evolved.
As an IoT product maker, your product is labeled SMART when it can seamlessly establish a connection to the cloud and ensure secure two-way data flow. As easy as it may seem, the IoT landscape has its share of complexities.
IoT connectivity enablement is a multi-stakeholder ecosystem that includes connectivity providers/telecom operators, application providers & system integrators. For SMBs, OEMs & Enterprises in IoT, figuring out and activating IoT connectivity has been not only an essential cog in the wheel but also a distorted one. For most sensory application products, the cost for connectivity hardware at the edge is a significant component of the total product cost that generally brings up the initial capital investment for IoT enablement. This has affected decisions for scale and has been a significant reason why many IoT SMBs and benefactors of Smart city projects have been cautious about scaling up. There have been projections galore, but not enough on the ground deployments to match it up. Although Ericsson predicted 50 billion devices to be on cellular networks by 2020, only 10 billion devices made its way through.
It became evident that the currently fragmented ecosystem needs to be re-engineered, consolidated & re-imagined from start to end. Thus to unlock the real potential of IoT and to get the next 10 billion devices connected, we envisioned Hubble99, which we are sure would change the Cellular IoT landscape forever.
Hubble99 is the most ambitious IoT hardware bundle to be launched globally. For an irresistible package price of $0.99/month/device, IoT solution players get the eSIM integrated connectivity hardware of their choice of technology, pre-loaded IoT data pack, and the robust Connectivity-Device management cloud platform, all together as one single package. Hubble99 marks the true entry of IoT into the subscription economy age. Hubble99 has a host of other allied features/benefits like lifetime warranty on the connectivity hardware and access to local IoT networks in over 150+ countries.
Yes, that’s right, a complete OPEX model of IoT connectivity enablement both at the service end and the hardware side. In 2016, Industry major Ericsson predicted a near future where the NB IoT module will be priced below $5 in the market. Well, with Hubble99, Cavli has brought it down to $0, and this is an industry first making Hubble99 the unprecedented winner when it comes to the title of the Smartest IoT hardware bundle package.
With Hubble99, SMBs, and startups who are providers of IoT solutions can save about 50% of the first year IoT connectivity related investments and around 30% by the end of three years, which otherwise would have been spent on separate modules, device management platforms, and data plans.
With 30MB and 3MB of included data on Hubble99 for LTE/LTE-M & NB IoT plans, respectively, almost all major applications on LPWAN as well as high bandwidth LTE can be easily boarded onto Cavli Hubble – the robust Connectivity-modem management cloud from Cavli Wireless.
By launching Hubble99, Cavli aims to revolutionize cellular IoT with affordable and robust connectivity options that suit any and all “smart solutions.”
If Cavli Hubble – our robust connectivity-modem management platform is the heart of Hubble99, Cavli’s eSIM integrated smart modules are the nerve centers of the Hubble99 brain.
Cavli brings the best-in-class IoT edge hardware to the most trusted LTE/LPWAN chipset manufacturers in the market. All our Smart Modules have a software stack that resides in them, which helps establish an important link between the modules & the Cavli Hubble connectivity cloud platform. This ensures that Cavli Hubble has the power to control and monitor not just the module and eSIM but also take the remote diagnostics capability to the next level with an option to access the processor that runs the business logic/application. Our modules are designed for durable use, minimal ﬁeld support requirement, a lesser total cost of ownership & is ideal for manufacturers looking to design and launch IoT applications in multiple segments quickly, and in geographies, worldwide. Our eSIM integrated Smart IoT modules are connected to technologies like NB-IoT, LTE-M,CAT 1, CAT 4 , 2G, GNSS.
Our unique software-hardware product suite packaged into a disruptive pricing plan aims to revolutionize cellular IoT by ensuring affordability and robust connectivity options that would suit any smart solution. Hubble99 would rightfully benefit not just the SMBs (small and medium businesses) and startups in IoT, but even the enterprises in achieving great savings at scale.
Save 50% in the first year and 30% in three years for your next IoT deployment with no initial connectivity hardware cost.
No distinction between IoT hardware, software and connectivity enablement – it is finally one single package.
Pay only for the per-usage charge of the data consumed by your IoT device with no upfront cost.
Explore more about Hubble99