Functional Unit: Marketing Operations

Role: SEO Specialist

Seniority level: Mid Senior level

Work Experience: 2-4 Years

Location: Kochi, India

Job Description

As an SEO Specialist the candidate will be responsible for effectively planning, executing, and managing SEO activities such as link building, keyword research, and content strategy for better search engine rankings and organic traffic. You will also closely work with the digital marketing specialist, content marketing specialist, web Development team, and other internal stakeholders from the Marketing-Product management functions.

The SEO specialist will also be in charge of website content optimization and manage the SEM campaigns on different search engines to maximize ROI.

  1. Managing and implementing both on-the-page and off-the-page SEO responsible strategies and analyze the SEO campaign performance, and recommend actionable strategies to improve search engine rankings.

  2. Link building/link profile management activities including mention monitoring and outreach.

  3. Work with Creative as well as Development teams to implement SEO and UX best practices.

  4. Stay on top of the latest algorithm changes, SEO tools, and techniques.

  5. Backlink building and Content optimization, including keyword research and on-page optimization.

  6. Researching and implementing content recommendations for organic SEO success.

  7. Continually check search terms, rankings, and analytics to monitor the performance of websites and make recommendations for improvement.

    Required technical expertise include

  1. Knowledge on keyword optimization,HTML, Javascript, CSS and Email Outreach.

  2. Excellent written and verbal communication skills.

  3. Deep knowledge of best practices for writing for the web, SEO and keyword research.

    Minimum/Preferred Qualifications:

  1. Post Graduate or graduate in engineering,management or any other related field or equivalent experience.

  2. Prior work experience in digital marketing agencies or digital transformation teams at SMBs or corporations.

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