Functional Unit: Marketing Operations

Role: Associate - Digital Marketing

Seniority level: Junior/Mid Senior

Work Experience: 2+ Years

Location: Kochi, India

Job Description

In this role, the selected candidate will be responsible for majorly three initiatives within Digital Marketing - Social media management, Email marketing management & Web assets management. The selected candidate will work closely with the Digital Marketing Specialist to enhance Cavli’s brand in the digital space. Beyond the major responsibilities, the candidate will also get to learn and implement many other aspects of digital brand management.

  1. Planning and execution of content strategy for all social media platforms.

  2. Owning the end-to-end social media management, including - daily posts, paid campaigns, etc.

  3. Managing and developing a strategy for social media and email marketing campaigns, including campaign execution.

  4. Keeping abreast of the latest social media trends.

  5. Analyzing and creating reports for content marketing performance across platforms and campaigns.

  6. Creating content for web-landing pages for digital campaigns.

  7. Researching and implementing content recommendations for organic SEO success.

    Required technical expertise include

  1. Prior experience in social media management, SEO, and email marketing.

  2. Good understanding of topics like B2B marketing & product marketing management.

  3. Solid understanding of various social media platforms and how to leverage them effectively.

  4. Expertise in SEO, SEM, and familiarities with tools like SEMrush, Google Analytics, Search Console, and Google Adwords.

  5. Experience in setting up various LinkedIn Ads.

  6. Familiarity with leading email marketing tools.

  7. Strong analytical skills, numerical skills, and a good knowledge of Google sheets.

    Minimum/Preferred Qualifications:

  1. Post Graduate or graduate in Marketing /Business.

  2. Prior work experience in digital marketing agencies or digital transformation teams focused on digital marketing & content marketing.

  3. Prior experience in working as a part of the marketing team at a technology organization.

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